Matthew and Camila McConaughey go pantsless again for Pantalones tequila promotion

Matthew and Camila McConaughey go pantsless again for Pantalones tequila promotion
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welcom to America today with a new article about Matthew and Camila McConaughey go pantsless again for Pantalones tequila promotion 

Staying true to their tequila brand’s name and aesthetic Matthew McConaughey and Camila Alves McConaughey have bared their bottoms yet again…this time while playing pickleball.

In a new ad for their brand Pantalones Organic Tequila released in honor of “No Pants Day” on May 3, the couple puts together a drink (with pants on) before hitting the court to play a game of pickleball sans pants.

“Is Après-Pickleball even actually a thing?” Matthew asks Camila while wheeling in a trolley with drinks.

He then turns to the camera before saying: “Well it is now.”

The couple then proceeds to put together the new Pantalones Pickle Margarita which includes ice, jalapeños, pickle juice, lime juice, agave and, of course, Pantalones Organic Tequila.

Matthew McConaughey and wife Camila Alves McConaughey yet again go pantless for new Pantalones Organic Tequila ad.

“Your best serve of the day,” Camila jokes to Matthew as he serves her a glass on the court.

The video ends with the pair playing pickleball with no pants and their bottoms blurred as they hit balls across the net.

“We’re precious about our tequila, not our pants,” Matthew and Camila said in a statement. “With the explosion in popularity of tequila, there’s a level of snootiness that’s crept into the category. People now talk about tequila the way they talk about wine. While we’re all for being passionate about tequila, we wanted to remind people that, above all, it’s meant to be fun.

Matthew and Camila McConaughey go pantsless again for Pantalones tequila promotion
Matthew and Camila McConaughey go pantsless again for Pantalones tequila promotion

“That’s where the name Pantalones came from and that’s why you won’t see us wearing any,” they added.

The brand, in a statement, also said that almost all of their work in 2024 will be pants-free.

Laundry day fun with Camila and Matthew McConaughey.

Pictures:Matthew McConaughey, wife Camila Alves make rare public appearance with their kids

The Oscar-winning actor and his wife introduced their line of “super premium organic tequila” last year in October.

“No. The world doesn’t need another celebrity Tequila,” the two had said on the company’s website, which also features an image of them without pants. “But goodness gracious the Tequila industry sure could use a shot of fun. And that’s exactly what Pantalones is: Really good, really clean fun.”

The couple, who were married in 2012 and have three children, joke that the tequila “the best thing we’ve made with our pants on.”

The Impact of Matthew and Camila McConaughey’s Pantsless Promotion for Pantalones Tequila

We now release three reports on the web traffic generated by McConaughey’s jointly promoting his tequila, Pantalones, in February 2021. The McConaughey’s promotion was generally newsworthy and highly focused on their particular usage scenario – going out for a date while carrying a new bottle of Pantalones.

The paper presents a time series study of daily web traffic in February 2021 for the Pantalones brand tequila website. We also have time series data on point-of-sale (POS) from several thousand bars and restaurants where Pantalones is a stock keeping unit (SKU). What happens when a premium tequila is embraced by an A-list celebrity power couple, and the marketing consists of showing them walking pantsless on an outdoor date? What propositions receive the most attention, and how does the market express its interest? The McConaughey’s media strategy is characterized by a particular kind of celebrity power that gained urgency and a permanent place in digital marketing when face-to-face experiences became limited during the COVID-19 lockdown.

This paper has its genesis in an ongoing monthly digital marketing campaign, “Matthew and Camila’s Virtual Happy Hour,” that began on New Year’s Eve 2020-2021. The digital marketing campaign is a fabulous success story for a premium category alcohol brand that was just released in 2020 in nine states with three varietals priced at $45-50. Each category was developed by a different celebrity: Three Chord Bourbon by rock star Neil Giraldo, Pantalones by actor Matthew McConaughey, and Infuse Vodka by entrepreneur Mel Kadel.

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