welcom to America today with a new article about Apple Is Sorry About That Crushing iPad Pro Ad: ‘We Missed the Mark’
Apple on Thursday apologized for an advertisement for its new iPad Pro after the commercial was met with a firestorm of criticism on social media.
“The destruction of the human experience,” actor Hugh Grant wrote in one withering X post trashing the ad. “Courtesy of Silicon Valley.” Others replying to Cook’s post of the video said the clip made them feel sad, ashamed to buy Apple products, and missing Cook’s predecessor, Steve Jobs.
“Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,” Tor Myhren, Apple’s vice president of marketing communications, told advertising industry magazine Ad Age in a statement Thursday.
Background of the iPad Pro Ad Finally, Apple apologized and took down the wrong ad, though it still keeps promoting the 12.9-inch iPad Pro with the wrong information in another similar ad. The original ad received a score of 86.3 out of 100 in post-testing.
Everything changed after watching the ad. The lifting of consumer awareness and consideration has been completely achieved by Apple.
Should Apple have to apologize for the ad which has achieved its goal satisfactorily? The apology that Apple made is an indication of merely following political correctness.
Apple recently made a public apology to those who are offended by its ads for the 12.9-inch iPad Pro that said “What is a computer?” In a 15-second video ad released at the beginning of 2020, a girl was subjected to the question “What are you doing on your computer?” from the neighbor boy when she was typing on her iPad. The girl answered “What are you doing on your computer?” and then went out to perch on a tree and show herself her iPad. She was obviously taken aback for being questioned about the information she was inputting.