welcom to America today with a new article about Cardi B Helps NYX Professional Makeup Ring in Its 25th Anniversary: ‘Who Doesn’t Love a Birthday?’ (Exclusive)
Known for her memorable celebrations it was only fitting that NYX Professional Makeup call upon the star – its new brand partner – to help it celebrate 25 years in the beauty biz in style.
It’s the makeup brand’s first-ever beauty partnership with a celebrity, and Cardi B’s first-ever partnership with a makeup brand.
The star, 31, tells PEOPLE exclusively that that’s exactly why it “Definitely holds a special place for me.” “They’ve been serving makeup for 25 years, and it’s cool to share that milestone with the brand while I also continue to hit big, breakthrough moments in my career.” NYX Professional Makeup has made such an impact on the “Up” rapper, she can still recall her earliest memories of seeing it on shelves.
“I first learned about them while shopping at a beauty supply store in high school,” she says, adding, “I like that NYX Professional Makeup has always offered good quality products at pocket-friendly prices.” For more than two decades, the award-winning brand has stayed true to its mission, delivering pro-level formulas anyone and everyone who has a love for makeup could afford.
“Great brows are the frame to every face and those are perfect for a more natural look and the full glam makeup looks that I love.” The rapper also notes that “Finishing everything off with the Duck Plump High Pigment Lip Plumping Gloss is a must.” Another essential: its finishing mist.
Though she loves her makeup, Cardi B says when getting dressed the outfit always comes first, that said: “The makeup makes the outfit!” As she celebrates this milestone with NYX Professional Makeup, the rapper looked back on how she celebrated turning 25.
She recalls, “My then-boyfriend Offset threw me a lavish surprise party for my 25th birthday and gifted me an Audemars Piguet [watch]. The party was star studded, with lots of dancing and a gorgeous birthday cake. We celebrated life and the success of ‘Bodak Yellow.'” It’s all the more reason Cardi B is eager to party with NYX Professional Makeup.