welcom to America today with a new article about Dr Pepper is bringing a new, limited-time coconut flavor to a store near you: What to know
Dr Pepper has a new flavor coming out just in time for summer.
The company announced Dr Pepper Creamy Coconut and Dr Pepper Creamy Coconut Zero Sugar will be available beginning May 1 at retailers nationwide through the end of July.
The flavor will be sold in 12-oz 12-packs and also 20-oz bottles, the company said, and “brings together the perfect combination of the original 23 Dr Pepper flavors with layers of tropical coconut flavor and a delicious, creamy finish.”
Dr Pepper says the new flavor “pairs perfectly with a hot summer day” and is the only “coconut-cream-flavored dark soda on the market.”
Dr Pepper also released coconut-flavored creamer
The new flavor comes about a month after the soda company partnered with Coffee Mate to create a new coconut lime-flavored creamer that is made specifically to be mixed with Dr Pepper to create dirty sodas.
The creamer, also available for a limited time, combines “notes of refreshing coconut and zesty lime flavors” that, when mixed with Dr Pepper, creates a “classic dirty soda – no extra ingredients required,” according to the companies.
“We are excited to collaborate with Dr Pepper merging the worlds of coffee creamer and soda, making it easy to make the viral Dirty Soda trend that’s taken the world by storm,” said Leonardo Aizpuru, vice president of brand marketing for the beverage division and business unit at Nestle, in a statement to USA TODAY last month.
How can I get a Dr. Pepper Hot Take?
There are only two ways you can get a Dr. Pepper hot take, since the limited-edition flavor won’t be sold in stores.
You can log in or sign up for the Pepper Perks program and play scratch-and-win for a chance to win a few prizes, including the new soda, or you can redeem 3,000 points to get a bottle.
Overview of Limited-Time Flavors
Dr Pepper originally came up with the idea of creating a limited-time flavor to increase consumer interest and gain more consumer appreciation. They want to take small steps and only plan to introduce a new flavor for a limited time instead of completely replacing the original Dr Pepper. They think that taking these baby steps will still make a big enough impact to help generate buzz for the product without jeopardizing the integrity of the original.
Dr Pepper
Dr Pepper is a carbonated soft drink that is produced by the Dr Pepper Snapple Group and was created in the 1880s. It was the first carbonated flavored drink to be produced in America and is known for its unique flavoring. Dr Pepper was at one time America’s favorite soft drink, which is a title now held by Coca-Cola and Pepsi.
Dr Pepper has faced multiple crises in its long history from False Advertisement in the 1970s, that resulted in the company being sued by the Federal Trade Commission, to attempting to create a new logo which was met by severe rejection, leading the company to revert to the original logo. With over a century of history behind it, Dr Pepper has grown to have a vast shareholder base but there is no doubt the company has seen better days.